RAZZMATAZZ: a new bar lounge concept based on the idea that you don't travel on top of a magic carpet…you journey inside it to another dimension in time and space, transported to an Oriental magical realm where not everything is what it seems. A late night cocktail bar with DJ, cosy and intimate yet with surprises: instead of looking at a single rug on a floor, Razzmatazz is like flying inside a rug: patterns of digital pomegranate flowers made of wool and leather pop out onto the walls, floors and ceilings. A theatrical lighting scenography include videos and pulsing glows.
The Tea Lounge is conceived and designed like a nomadic camp: loose furniture is arranged in groups over individual rugs, some are placed under a stainless canopy symbol of the tent. Each group of seating is placed around the central tea altar acting as a fire place where tea, hospitality and comfort is provided to all guests and visitors. The Tea Lounge is a physical and conceptual representation of the ancient Silk Road for the modern travelers, a meeting place of food, cultures and ideas merging into a botanical palette of browns and greens representing various stages of tea production.
Chinar is the local name for the Oriental plane tree (Platanus orientalis), abundant in the region and part of local life for generations. The name has inspired the creation of a new dining destination, a modern tea house that offers several bars and pan-Asian dining options. Located inside a light glass and timber building, the holistic design looks to deliver a theatrical vision of the myths, legends and cultures found along the ancient Silk Road.
In 1795, Napoleon offered a prize of 12,000 francs to whoever could invent a way to preserve food for his army, this provided the inspiration for this restaurant in Hong Kong. 12,000 Francs boasts an elegant exterior decorated with geometric tiles. As guests walk through the threshold, stylish interiors exude a seductive and evocative other world atmosphere distinctive from the chaotic and bustling neon lit streets steps away. Napoleonic inspiration weave their way through out the design.
As the night falls F Bistronome can be seen as a transparent jewel box elevated above the Central Business District in Beijing. Taking its place amongst the most glamorous of Beijing’s many fine dining spots, this restaurant pays homage to the Art Deco movement with its dynamic copper trusses, jewel dripped chandeliers and channel tufted seating. The gemstone colour scheme of sapphires set in gold are reflected within the mirror paneled columns and support F Bistronome ambience as a sophisticated jeweled crown of a restaurant.
Located in the Global Bazaar Food Hall, the dynamic concepts are the first of its kind in that the fast casual concept completely changes over from breakfast to lunch/dinner, offering travelers the best of all day parts. Each concept maintains its distinct branding and look while undergoing the transformation from breakfast to lunch/dinner. The exterior store signs and food hall signs transition using methods similar to that of theatrical set designs. Food Hall signs also change in a similar fashion.